"i got dreams in my bag" by henna. This is what i carry in my bag for f/w 2026. Subject to change.
My style is not for everyone, and that is part of the point. I am drawn to work with a strong identity, a little tension, and the confidence to step outside what feels safe or expected. Beauty matters, but it has to do something. I care about work that is visually strong, culturally aware, and clear in its intention. My practice moves between creative direction, web and visual design, social media, and content creation, with a particular focus on beauty and fashion. I enjoy building complete creative worlds from the ground up just as much as reworking existing concepts, identities, and campaigns into something sharper and more distinctive. Adaptability is a large part of how I work. I have experience moving between different brands, audiences, formats, and creative contexts, translating an idea across digital platforms, visual identities, social content, and broader creative direction without losing what makes it recognisable in the first place.